When I want to play a game I have to click the icon, wait for the launcher, wait for the login screen, log in, watch an ad (for the service I'm already using), be told to play the game for 5 minutes (something I've already done), press Play in the game launcher, and then wait for the game to load.
I'd much rather stay logged in, like Steam, and just have the game run normally, without the pomp and circumstance. Is that too much to ask?
These kinds of dragged out processes will eventually turn away a lot of folks. Too much bloat for sure.
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